Planning For Your Holiday Selling SeasonOn October 24, 2018 by Carrie Catlin
Everyone wants a successful holiday selling season. You want to make money, meet new clients and move product. It’s all too easy to get wrapped up in pretty packaging and miss the actual selling opportunities. These ideas will get you started moving in the right direction. I’d love to hear what has worked for you and how you make this the biggest selling season of the year.
- Start with a goal and make it a plan. Perhaps you want to sell a certain dollar amount so that you can be debt free this Christmas. Take a few minutes to do that math. If you want to make x amount of dollars, then how much must you sell in order to achieve that? Once you figure that out, divide how much you must sell by how many weeks you have to sell it. Now you’ve got the amount you must sell a week. This is a much more manageable number. How many people do you need to talk to sell this amount? Having this plan will help you know what you need to do every day between now and Christmas.
- Start with inventory. Chances are when someone wants to buy a gift, they want it right away. There will be times when they don’t mind waiting and you can take advantage of that if you don’t’ have a particular item on hand or if it works better for your business to just have some “show” items. But, it is a great idea to have a good selection of cash and carry. When you’re shopping it feels good to take the products with you. Starting with a nice selection of products will actually increase your sales. Pre-packaging sets is a nice way to entice customers to buy more. You don’t have to spend a lot of money on wrapping paper. Some clear cellophane wrap and colorful ribbons will do the trick.
- Plan an open house, virtual or real. There are great ideas out there for how to host a virtual open house. Check out those and ask other consultants that you know that have had success. But, even before you decide how you’re going to DO the open house, you need to plan it. Pick a date on the calendar, schedule yourself as working, and don’t decide to go shopping with your besties instead. For women who work for themselves one of the biggest determiners of success will be her discipline. When you schedule yourself to work, do it. You may want to host an in-person open house or join a group of other direct sellers who are sharing a space and guest list. This is a great way to meet women who have never heard of your product or whom you’ve never met. When doing an open house, a great suggestion is to double your exposure by holding a virtual open house at the same time. Chances are, you’ll have some downtime. You’re already working so you might as well use that downtime to post on social media and promote your sales digitally as well. Be sure to use words like “only one of these left” and “for the next 30 minutes.” This will encourage buyers to act fast.
- Meet someone new every day. This can be tricky, but you’ve got the hustle. You’re in the people business. You can meet new people through people you already know. Don’t forget to ask “who do you know.” You can meet new people at events such as craft fairs or a shared open house like suggested above. You can meet new people by just walking up to them and saying “hello.” People are everywhere and the best news for you is they’ve all got skin!
I’m excited to hear all about your Holiday success stories. What ideas do you have to make this the best selling season yet?